Performance Health

Discipline: Art Direction, Branding & Identity, Web Design, Print Role: Designer Agency: docero Marketing

Performance health treats a wide range of conditions related to physical activity, including both sports and internal medicine. Their target demographic are active patients who workout and Collegiate / professional athletes. Our mission is to expand on their existing brand in NJ by creating a separate entity for their NY Location. We created a bold identity system to work across every touch point. From their website to promotional materials, the new identity maximizes it’s minimal “ph” mark and striking orange throughout all platforms.